TROLLEE P1 Smart Shopping Carts Launch at The Mall Group, Expanding Innovative Retail Experiences in Thailand

Bangkok, Thailand – March 3, 2025 – TROLLEE, a leading innovator in smart retail solutions, has partnered with The Mall Group to officially roll out its P1 Smart Shopping Carts at Gourmet Market, The Mall Lifestore Bangkapi, one of The Mall Group’s key stores and part of Thailand’s premier retail network. This marks another significant milestone in TROLLEE’s ongoing collaboration with The Mall Group, bringing the latest in smart cart technology to Thai shoppers.

TROLLEE smart shopping cart at The Mall Lifestore Bangkapi

Gourmet Market, The Mall Lifestore Bangkapi launch builds on the successful deployment of TROLLEE P2 Smart Carts at Gourmet Market locations in Paragon Department Store, EmQuartier, and Emporium in December 2024. While the P2 model introduced an advanced smart checkout experience at these flagship destinations, The Mall Lifestore Bangkapi highlights TROLLEE P1 — a lighter, more adaptable smart cart solution that seamlessly upgrades traditional carts into smart carts.

With its modular design, TROLLEE P1 attaches directly to existing shopping carts, transforming them into AI-powered assistants without requiring a full cart replacement. This innovative, flexible design reduces upfront hardware investment, making smart cart adoption more scalable, cost-effective, and environmentally friendly — an ideal solution for supermarkets and hypermarkets looking to accelerate their digital transformation.

TROLLEE P1 turns standard shopping carts into smart carts

Despite its lightweight form, TROLLEE P1 delivers a robust suite of smart features to enhance every step of the shopping journey. Shoppers can discover real-time promotions and exclusive offers as they browse the aisles, ensuring they never miss a deal. With built-in product location and navigation, customers can easily find specific items, while personalized shopping lists allow them to plan ahead. Once a list is created, P1 generates an interactive store map, showing the precise location of each product, helping shoppers navigate more efficiently.

Budget management is also simplified with P1. By scanning products directly into the cart, shoppers can track their spending in real time, helping them stick to their budgets without surprises at checkout.

TROLLEE smart shopping carts enhance grocery shopping journey

TROLLEE P1 also redefines AI-powered shopping experiences. With its in-cart personalized Feed, P1 delivers real-time, tailored content directly on-screen, from personalized product recommendations to location-based deals and exclusive offers. Powered by advanced AI, the Feed dynamically adapts to each shopper’s preferences, browsing behavior, and real-time location — creating a uniquely tailored and engaging shopping experience.

TROLLEE smart shopping cart for in-store digital marketing

For brands and advertisers, TROLLEE P1 opens up a powerful in-store marketing channel, enabling highly targeted promotions delivered at the exact moment of purchase decision-making. This data-driven, personalized approach enhances shopper engagement while boosting promotional effectiveness for retailers and brands.

Gourmet Market, The Mall Lifestore Bangkapi launch marks an exciting next step in TROLLEE and The Mall Group’s shared vision to elevate the retail experience through smart technology. By rolling out both P1 and P2 models across its stores, Gourmet Market, The World Class Gourmet Destination by The Mall Group is demonstrating how advanced retail innovation can improve operational efficiency while enhancing customer satisfaction.

With P1 now live at Gourmet Market, The Mall Lifestore Bangkapi, TROLLEE looks forward to further expanding AI-powered solutions across more locations, driving the future of smarter, more sustainable, and more engaging shopping experiences for consumers across Thailand and beyond.