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TROLLEE Wins 2024 Red Dot Award, Achieving a Trio of Global Design Excellence.

August 28, 2024 – TROLLEE has once again proven its leadership in retail innovation by winning the prestigious 2024 Red Dot Award, marking our third major international design accolade following wins at the French Design Award and the iF Design Award.


smart shopping cart winning red dot award

The Red Dot Award, renowned for recognizing top-tier design and innovation, honors TROLLEE P2 smart shopping cart — a groundbreaking solution that merges advanced AI, IoT connectivity, and seamless on-cart checkouts. This smart shopping cart is not only a technological marvel but also a game-changer in enhancing the shopping experience with personalized recommendations and effortless in-store navigation.


“This third win is a testament to our relentless pursuit of excellence in both design and functionality,” said Clu Soh, designer of TROLLEE. “We’re thrilled to be recognized on such a global platform, and it fuels our drive to continue for the better.”


TROLLEE’s innovative solution has now been celebrated by three of the world’s leading design bodies, reinforcing its position at the forefront of retail technology. As TROLLEE continues to garner attention worldwide, the future of shopping is clearly being shaped.

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